Your product, explained through an architect's eye
I'm Louise, an architect and creator. I make videos that explain why places, tools and ideas matter, for 43k people who care about architecture, design and cities.
followers across YouTube and Instagram
Instagram views a month
of views from people who don't follow me yet
views on a single Reel
Most views come from people discovering the account for the first time, so a partnership reaches well past my own community.
What we can make together
YouTube integration
A 10 to 20 minute story where your product answers a real question architects or curious viewers ask.
Reels and carousels
Short, visual explanations made to travel beyond my followers. Tool demos here get saved a lot.
Cross-platform campaigns
One idea told in depth on YouTube, then as a Reel, a process Reel and stories. Each piece adds something new.
Places and destinations
On-location films about buildings, neighbourhoods and the people who shape them, for tourism boards, hotels and cultural spaces.
Selected work
Dedicated YouTube videos in my Architect's Toolbox series, showing how architects use AI rendering to present projects that don't exist yet.
A Reel about a neighbourhood designed around people instead of cars.
272K views · 4.3K saves · 920 shares · +2,900 followers
A feature on Reinventing Heritage and Teaching Urbanism, two books on how we reuse and plan cities.
6,600 views
An Instagram demo of an urban analysis tool, with an affiliate link for my audience.
7,000 views · 155 saves
Rendair·Morpholio·Huion·Topo Export·SuAPP·Park Books·UrbanEyes·Holicay
Who I work with
- Architecture software and AI
CAD, BIM, 3D, rendering - Creative tools
Tablets, styluses, drawing apps - Books and publishers
Architecture, design, cities - Places and hospitality
Tourism boards, hotels, cultural spaces, coliving - Studios and founders
People building places who want their story told well
If your product helps people see, design or present architecture better, we'll probably get along.
Who's watching
aged 18 to 34
women
France, US, Algeria, Germany, UK
Architecture and design students, young architects, and curious people who want to understand the cities they live in.
How a collaboration works
We talk about what you want people to understand.
I propose a story where your product has a real role.
I make it, on location or at my desk, and you review it before it goes live.
We look at results together, with views, saves and clicks, a week after posting.
Coming up: Latin America
From October to January, I'll be filming architecture stories in Lima, Cusco, Mexico City, Oaxaca, Yucatán and Guatemala.
If you're a destination, hotel, studio or brand in the region, let's plan something together.
Have a product, place or idea worth exploring?
Tell me what you'd like people to understand, and I'll come back to you with an idea.
louiseblanchepro@gmail.com